Prospect Monitoring

First American CREDCO's precision targeted marketing service allows you to extend a firm offer of credit at the most opportune moment: when your target is actively seeking it. By focusing your campaign on this group of highly qualified consumers, Prospect Monitoring maximizes your response rates and your profitability.

Real Time Access to Behavior-Based List Segmentation

Prospect Monitoring takes marketing campaigns to the next level. In the past, prescreened campaigns relied solely on demographic information to compile groups of likely candidates. Prospect Monitoring eliminates the guess work by focusing on your target group's actual credit behavior. If someone in your target population started shopping for credit, you'll know and you'll be able to extend an offer immediately.

Fully-Customizable Trigger Criteria

Using your current pre-screened target list or one we generate for you, First American CREDCO will monitor your target population and immediately alert you when a trigger event occurs. At that point, you can make a firm offer to this highly-qualified target by phone, mail or email.

Every Lead is a Hot Lead

Prospect Monitoring gives you an unsurpassed level of precision. By focusing your campaign on just the customers that have demonstrated an interest in your offer, you can reduce your acquisition costs, boost your response rates, and maximize your campaign's ROI.

Completely Compliant

First American CREDCO's Prospect Monitoring service is fully compliant with the Fair Credit Reporting Act and the FACT Act.